What is Digital Marketing and why is it important?

Digital Marketing, also known as Online Marketing, has become increasingly vital for businesses to compete in this digital era. Some organizations try to apply digital marketing to their commercial strategies yet remain unclear about the concept and its benefits.

What is Digital Marketing?

If you “Google” the term right now, you will find various definitions, many of them vague, many too compicated. Let us break it down for you instead.

Digital marketing is the application of customer acquisition strategies through digital media. These strategies involve a series of methods, the most popular in 20019 being SEO (Search Engine Optimization), SEM (Search Engine Marketing), CM (Content Marketing), SMM (Social Media Marketing) and Mailing.

Why is it important?

To understand the importance of Digital Marketing, let’s review some data. For example, take a look to the infographic “what happens in an internet minute” created by @LoriLewis and @OfficiallyChadd. Every minute over 3.8  million searches are conducted on Google, 1 million users get into Facebook, 347,222 are using Instagram, 4.5 million are watching videos on YouTube and a 1 million dollars is spent.

These figures prove that more and more activities are carried out in the digital ecosystem. Thanks to smartphones, users spend more time connected and most customers conversions are made through their devices. This means that your business must adapt to this way of doing marketing campaign and advertising. No matter where your product or service is located, if you only consider traditional advertising services and neglect the online aspect for your marketing strategy or advertising campaign, you will miss out on reaching thousands of users who might be looking for what your business offers. 

How can I start? 

As a full-service digital marketing agency we hear this question often, specially when we work with small business and our team members recommendation is always the same. A digital strategy must be focused on the target audience and build a relationship that is beneficial for the customer and your organization. Must have a responsive web design and, together with you marketing team or a digital marketing company, develop a data driven strategy, that allows you to tell the story of your brand tailored to your customer characteristics. Also, you can use paid search to generate traffic to your website and online revenue, converting visitors into customers and making them ambassadors of your products or services.

If you want to know more, subscribe to our monthly newsletter or contact us to discuss your needs and how we can help. Our agency headquarter is located in Youngstown, Ohio but thanks to technology, we can be wherever you are.