Search Engine Optimization (SEO) is one of the most complex processes of digital marketing.
There is no magical formula that allows you to locate a website on the Google top 3 immediately. Long term work is required, commitment wtih the creation of quality content and be up to date with the most important Google’s ranking factors.
Obviously, some factors are greater than relevance than others and require more attention within a webpage. The most important thing is to provide useful content for the user. If the content responds to the user’s search query, and does it often, your site will get a better position in search rankings.
This is vital for your business, as we mentioned before, every minute over 3.8 million search are conducted on Google and 97% of users do not go from the first results page.
Everyone seeks quick and useful answers. Generate good content and establishing a SEO strategy will help you to scale positions in Google’s ranking and reach a greater number of potential customers.
These are 6 of the most important factors for the Google algorithm:
1.- User experience
The most important ranking factor for Google without any doubt. It is about providing an extraordinary experience, your website must offer the answer that the user is looking for and should do it fast.
Google evaluates each site using AI (Artificial Intelligence), this analysis detects ranking signals such as:
- CTR (Clickthrough rate), percentage of users who click on a site each time it appears in search results.
- Bounce Rate, how many users leave a site immediately and
- Dwell Time or the time that users spend on a website.
Keeping titles and meta descriptions optimized will help us get clicks, creating quality content will help us retain users. If we achieve it, our web site will get a better position in SERPs.
2.- Safety websites
There are some HTTP Web addresses and other HTTPS, in the latter case the “S” means SAFETY.
Providing an excellent experience is to provide security, especially when you collect information from your customers and sell through your website. It is mandatory to guarantee the security of the data of the users.
You can also consider these extra data by which it is important to have a secure page or HTTPS.
3.- Page SPEED
Think of your reaction when the page you are visiting late on loading. Most likely you will leave the site. Remember that you compete for users’ attention, there are thousands of pages that offer the same content you are.
Your website must be fast. “40% of users abandon a site that takes more than 3 seconds to load.” It is impossible to provide excellent experience without speed and Google takes it into account. The slider the page, the lowest the ranking will be.
4.- Mobile-Friendly Site
This is another factor of great importance in the ranking algorithm. A website that does not look good on mobile device is doomed to be forgotten.
Have you heard of Google’s Mobile-First index? No. In simple terms, this means that Google is giving more and more importance to the user experience on websites mobile versions. So, If you have a small business this is the time to prioritize digital marketing and make sure you have a mobile-friendly site.
Additionally, according to a latter Google Study and the Boston Consulting Group (BCG), the use of mobile devices has acquired great preponderance between B2B buyers. This is because the use of the cell phone is increasingly more frequent to carry out related activities to work.
This means that thousands of professionals are looking for business opportunities and closing dealings through their mobile devices. Not being prepared for it will cost you money.
5.- Quality Content
Try to demonstrate that you are an expert in your field, which you have experience and have authority. This includes analyzing and improving the content of your competition and become a reference.
In this way you will get the confidence of the users, you will win greater traffic and you will have a better position in search engines.
Writing quality content is not a simple task, especially when you have a business to attend. However, it is an effort to be done, nothing satisfies more Google than content that remains abundant, fresh and original. Content that answer an users queries.
Remember, to achieve, the first step is to be clear to who you write, know and understand what the user seeks will help you create the right content for your target audience.
6.- On SEO Page
With these we refer to the technical part of a web page, whether it is built with its own code or using a CMS system (Content Management System) such as WordPress, Wix, Joomla or Squarespace.
Some of the technical element to be considered are:
- Use of Keywords, search sets are made through Keywords, include your most important keywords in the content of your site. Especially in Titles Tag, metadescriptions and URLs, Google uses them to determine if the content of the page has the answer for the search.
- Metadescription, you have 160 characters to capture user’s attention and convince them to visit your site. It is ideal to include keywords and never repeat the same metadescription in two or more pages.
- Alt Text, This text is used to describe the content of an image, we can include Keywords. Got to be short and relate with the page content.
- Heading Tag or H Tag, It helps to establish hierarchy on each headings and sub-headings within the content of a page or post.
We can help!
These are some of the most important factors for Google: locating your website on the first page of Google search results requires paying attention to each of them and developing a long-term SEO strategy.
We know is not easy to follow up all Google’s algorithm updates, but is a must if you wanna rank higher on search results.
In Inkanation we can help you know the status of your page and give you the advice you need to get the most benefit from your website.
Our Mission is to help small businesses, making digital marketing simple and affordable. We use powerful tools to understand the needs of each client. Our recommendations are data based and focused on results.