The web page as we know it was born in 1990, when the European Organization for Nuclear Research (commonly known as CERN) launched what would be the first server for webs in history.
From that moment on, the development of web sites has evolved with an increasing quality of content and focused on the user experience.
In this digital age we live in, no organization can succeed without a web page. While business objectives may vary, the website remains the face of every company’s presence on the Internet and the center of a digital marketing strategy.
With that in mind it is so important to have an optimized web page. Pay attention to this recommendations that will be improve your web site.
1.) Convert from the very first second.
You are competing for the attention of potential customers and only have a short window of time to leave an impression.
Every second counts in an environment as quickly changing as the Internet. We should not just worry about the web design.
It is vital to include Call to Action bottons in your webpage. These CTAs can persuade the user to visit a specific section, download content, contact you and, of course, purchase your product or service.
2.) Capture email addresses.
Many of the visitors that you receive are not going to become instant clients, but if you manage to capture their email addresses, you can establish a relationship with them.
Think about this: if a visitor leaves their email address it is because they are interested in what you offer, so that visitor can be converted into a client.
3.) Mobile friendly is key.
A website that does not look good on a mobile device is doomed to be forgotten. Smartphones are the most used technological device of our time; their use has extended from 1.5 billion users in 2014 to 2.53 billion in 2018.
Therefore, your website design must be able to adapted to every mobile device.
4.) Include Google Analytics.
In digital marketing, everything can and must be measured.
Google Analytics is a free tool that, among other things, allows you to obtain information about the user’s location, pages viewed, time spend on the page, traffic channels, bounce rate and more.
Using Google Analytics is the only way to know visitors habits and determine how to better tailor content for the user.
We must insert the Google Analytics tracking code no matter what platform or coding language is used to create the website.
5.) Create high-quality content.
The creation of quality content implies having a deep knowledge of your target audience. Knowing precisely who you are targeting will allow you to produce content that provides solutions to potential clients needs and will also help improve your ranking in results from search engines.
These implementations will be very useful if they are properly applied. If you are looking to make improvements to your website or make a new one, you can ask us for a free consultation, we will perform a free SEO audit and we will provide recommendations that can help you increase traffic and generate conversions.
Let us improve your website
Of course, you can let our team of digital marketing experts take care of these improvements. Our Mission is to help small businesses, making digital marketing simple and affordable.
We use powerful tools such as SEMrush and Google Analytics, our recommendations are data-driven and focused on generating measurable results.